Automotive Marketing

Car Rental Software Integrations in the UAE: TARS, Salik, Darb, Fines and UAE PASS

In Dubai, rental software should connect to the RTA’s TARS contract system and automate Salik tolls and traffic fines; in Abu Dhabi it should handle Darb tolls. Emirates ID and passport scanning are widely offered, but as of October 2026 no car rental software vendor publicly advertises UAE PASS integration. Ask every vendor which of these are automatic and which still need manual uploads.

This guide covers integrations only. RTA advertising rules are in our separate RTA rules for car rental advertising guide, and the full vendor shortlist is in our UAE car rental software guide.

How this guide was compiled: every vendor feature below is quoted from the vendor’s own website or an official source, checked in October 2026. Areesto has not tested these products, has no affiliation with any vendor and does not rank them. Features and prices change, so confirm everything in a demo.

What is RTA TARS and who must use it?

TARS, the Transport Activities Rental System, is the RTA’s electronic system for rental contracts in Dubai. The RTA launched it in October 2021, registered all companies, entered all valid contracts and activated it for every company. According to the RTA (April 2025), the rental sector “is regulated through the (TARS) electronic rental system”, covering light and heavy vehicles.

What does a TARS contract record?

According to the RTA (March 2026), the unified contract includes vehicle and renter details, the rental terms, and photos documenting the vehicle’s condition at handover and return. It is adopted through identity verification with a one-time password for digital signature, prohibits undisclosed fees such as extra toll charges, and requires deposits to be refunded within the specified time.

How does software connect to TARS?

The RTA runs a TARS API developer portal for system integration. A vendor with a working integration can submit and close contracts from its own screens instead of staff typing them into TARS.

Which vendors state TARS integration?

Vendor What its website states (checked October 2026)
Speed Auto Systems “E-TARS Automatic Data Transfer to RTA TARS System” (source)
DECK Rentals go on TARS automatically and are closed on return; cancellations sync (source)
Fleetroot Announced TARS integration in a 2023 post (source)

What should you ask a vendor about TARS?

  • Is submission automatic at handover, or does staff copy data across?
  • Are returns, cancellations and vehicle swaps synced?
  • What happens when TARS rejects a contract, and who is alerted?
  • Can we download the TARS contract copy from your system?

Some vendors mention a time limit for registering contracts after handover. We could not find it on an official RTA page, so confirm the current rule with the RTA directly.

How should Salik tolls be handled?

Salik charges arrive on the plate, not the renter. Software should import them, match each crossing to the open contract by plate and time, and add it to the renter’s invoice or deposit. Remember the RTA’s unified contract prohibits undisclosed toll fees, so show your toll policy upfront. Vendors stating Salik handling (checked October 2026) include Speed Auto Systems, DECK, PRO-VIA and Settli.

What about Darb tolls in Abu Dhabi?

If your cars drive to or in Abu Dhabi, Darb charges need the same matching. Speed Auto Systems, DECK, PRO-VIA and Settli state Darb support, and Fleetroot’s 2023 post mentions Darb toll downloads. PRO-VIA describes uploading the statement file rather than a live feed, so ask each vendor whether import is automatic or manual.

How are traffic fines matched to renters?

Fines may come from Dubai Police, Abu Dhabi Police or other authorities, often weeks after the rental. Look for automatic fine download or import, matching by plate and time, evidence attached to the customer statement, and rules for billing the renter or the deposit. Speed Auto Systems lists automatic traffic fines download; DECK, PRO-VIA and Settli also state fine handling.

Is parking included?

Parking charges are another post-rental cost. Settli states that it brings parking charges into the same feed as tolls and fines. For others, ask.

Which identity checks are supported: Emirates ID, passport and UAE PASS?

Residents usually rent with an Emirates ID and visitors with a passport. DECK and PRO-VIA state document or Emirates ID scanning on their sites.

Why does no vendor yet advertise UAE PASS?

UAE PASS is the national digital identity. Its developer documentation describes authentication and digital signature services for integrated organisations. As of October 2026, we found no car rental software vendor that publicly advertises UAE PASS integration. If it matters to you, ask vendors whether it is on their roadmap.

What does Abu Dhabi require?

We did not find a published Abu Dhabi equivalent of TARS for standard daily or monthly rentals. For hourly rentals, the Integrated Transport Centre’s hourly car rental regulations require operators to provide electronic applications or systems for the activity and to link vehicles to an electronic tracking and monitoring system connected to the centre’s system. Check current rules with the ITC before you launch in Abu Dhabi.

Integration checklist

System What to ask Red flag
TARS Automatic submit, close and cancel? “We give you the data to type in”
Salik Automatic import and contract matching? Manual spreadsheet only
Darb Same as Salik, for Abu Dhabi? Not mentioned at all
Fines Automatic import, evidence on invoices? No audit trail
ID Emirates ID and passport scanning? Manual typing at the counter
UAE PASS On the roadmap? A claim with no documentation

Once integrations are settled, the next question is how the system helps you sell. See our marketing features comparison.

Your software handles bookings. Who fills them?

Rental software manages fleet, contracts and charges, but it does not bring renters to your site. That is the job of search, ads and fast follow-up. As a car rental marketing agency in Dubai, Areesto runs SEO for car rental companies, Google Ads for car rental and WhatsApp and CRM lead handling that feed bookings into whatever system you choose. Car rental SEO starts from AED 2,000 per month; ad spend is always separate and paid directly to the platforms. See the marketing cost guide for what drives budgets.

Frequently asked questions

What does RTA TARS stand for?

Transport Activities Rental System, the RTA’s electronic rental contract system in Dubai, launched in October 2021.

Is TARS mandatory for Dubai rental companies?

The RTA says it activated TARS for all companies and that the unified contract applies to all rental offices in Dubai.

Which car rental software connects to TARS?

In October 2026, Speed Auto Systems and DECK stated TARS integration on their websites, and Fleetroot announced one in 2023.

Can rental software verify customers with UAE PASS?

As of October 2026, no car rental software vendor we found publicly advertises UAE PASS integration.

Does Abu Dhabi have a TARS equivalent?

We found no published equivalent for standard rentals. ITC rules for hourly rentals require electronic systems and vehicle tracking linked to the centre.

Sources