Video Production in Dubai, From Script to Final Cut
Video is often the fastest way to explain what you do and make people trust you, but only if it has a clear purpose. Areesto plans, scripts, shoots and edits brand, corporate, product and explainer videos, with scripts in English and Arabic, and delivers versions cut for your website, social media and ads.
- Brand films
- Corporate
- Product
- Explainers
- EN & AR scripts
- Cut for every channel
- Clear objective
- Script
- Shoot plan
- Approvals
Great Videos Are Decided Before the Camera Rolls
Most problems on a shoot start in planning: an unclear message, a missing approval, a location that isn’t confirmed. We don’t start filming until everything on the checklist is signed off.
- One clear objective. What the viewer should think, feel or do after watching.
- Approved script and storyboard in English, Arabic or both, written by our in-house team.
- Locations confirmed, with any filming permissions the location requires.
- People and releases. Presenters, staff or talent booked, with consent to appear on camera.
- Music, fonts and footage licensed for the channels where the video will run.
- Deliverables listed: lengths, formats and aspect ratios for every channel.
Requirements for filming permissions vary by location and type of shoot; we confirm what applies to each production before the shoot date.
Made for UAE Audiences
The UAE audience is diverse: Emiratis, Arab expats and international residents, often watching on mobile with the sound off. We plan every video around who will watch it and where.
Language
English, Arabic or both, with subtitles so videos work without sound.
Platform
Website, YouTube, Instagram, TikTok, LinkedIn or a screen at an event: each needs a different cut.
Cultural fit
Casting, wardrobe, imagery and messages that respect local customs and values.
Start With the Video’s Job
Every video has one main job, because it decides the script, length and style.
Introduce your brand
Who you are and why you are different
Explain a product or service
How it works and why it helps
Build trust
Your team, process and real customers
Drive leads and sales
Ad versions with a clear call to action
Recruit or train
Employer brand and internal videos
Video Lengths: Longer Isn’t Always Better
One shoot can produce several videos of different lengths. Pick a length to see where it usually works best.
Bumper videos
One message, one brand moment. Useful for ads, stories and building recall.
Short videos
The workhorse for social and ads: a hook, a clear point and a call to action. See social media video production.
Explainer videos
Enough time to explain a product, service or process on your website, landing pages and sales presentations.
Long-form videos
Brand documentaries, interviews, webinars and YouTube content for viewers who want depth.
Lengths are common guidelines, not fixed rules. We recommend lengths for each platform in your brief.
Beyond Good-Looking Footage
Beautiful footage isn’t enough. Every cut is checked against the same scorecard before delivery.
The hook
Does the opening give viewers a reason to keep watching?
The message
Can someone explain what the video said after one viewing?
Sound-off ready
Does it still work on mute, in English and Arabic?
Brand fit
Colours, fonts, logo use, music and tone checked against your brand guidelines, so every video looks and sounds like you.
Rights check
Music, footage, fonts and appearances confirmed as licensed or consented for the channels and period you need.
Video Types We Produce
Brand and corporate films
Your story, values and team, for your website, presentations and events.
Product and service videos
Clear demonstrations of what you sell and why it matters.
Explainer and animated videos
Motion graphics that make complex services easy to understand.
Testimonial and case study videos
Real customers sharing their experience, with their consent.
Event and ad videos
Event coverage, recaps and ad versions for YouTube and social campaigns.
No Surprises After Filming
Clear deliverables
Number of videos, lengths, formats, languages and subtitles agreed upfront.
Revision rounds
How many rounds of edits are included, and at which stages you approve.
Usage and licensing
Where and for how long the music, footage and talent can be used.
Files you receive
Final files for each channel, plus agreed raw footage or project files.
Our Video Production Process
Seven scenes from brief to results, coordinated by your dedicated account manager.
Free consultation
Goal, audience, channels, budget and timeline.
Concept and script
Ideas, script in English and/or Arabic, and storyboard for approval.
Pre-production
Locations, people, schedule, equipment and permissions.
Shoot
Filming on location or in studio, with your team kept informed.
Edit and review
Editing, motion graphics, music, colour and subtitles, with agreed revision rounds.
Deliver and adapt
Final versions cut for each platform and aspect ratio.
Promote and measure
Optional promotion through ads, with views, watch time and results reported.
Video Production Deliverables
- Creative concept and objective
- Script and storyboard (English and/or Arabic)
- Shoot plan and schedule
- Filming and production
- Edited master video
- Cut-downs for social and ads
- Subtitles in English and Arabic
- Final files in every agreed format
Video Production: Frequently Asked Questions
What types of video do you produce?
Brand and corporate films, product and service videos, explainers and animation, testimonials, event videos and ad versions for social and YouTube.
How much does video production cost in Dubai?
It depends on the length, number of shoot days, locations, people, animation and versions needed. We quote after a free consultation, based on your brief.
Can you write scripts in Arabic?
Yes. Our in-house Arabic copywriters write Arabic scripts and subtitles natively.
How long does a video take?
Timelines depend on scope and approvals. We share a schedule with every stage before work starts.
What is the difference with social media video production?
This page covers brand, corporate and explainer videos. For frequent short-form content for Instagram and TikTok, see social media video production.
Can you also promote the video?
Yes. We can run campaigns on Meta, Google and YouTube, TikTok, Snapchat, LinkedIn and Microsoft ads, in ad accounts you own.
Related services
Video works best with a plan to get it seen. See YouTube ads, social media marketing and all marketing services.
Make a Video With a Clear Purpose
Book a free consultation. Tell us your goal and we’ll suggest the right video and plan.
Prefer email? office@areesto.com · Call +971 56 910 0890