Face-to-Face and Telephone Survey Fieldwork in Dubai
Some answers only come from talking to people. Areesto runs market research fieldwork across the UAE: face-to-face interviews, street and mall intercepts, telephone surveys and B2B interviews, in English and Arabic, from questionnaire design to clean data and clear findings.
- Face-to-face
- Intercepts
- Telephone (CATI)
- B2B interviews
- EN & AR
- Analysis
Why Fieldwork Still Matters
Reach people online panels miss
Some audiences are hard to reach online. Face-to-face and phone interviews widen who you hear from.
Richer answers
Trained interviewers can clarify questions, probe answers and observe reactions to products or concepts.
Real-world context
Interviews at stores, malls or events capture opinions close to the moment of purchase.
Both languages
Interviews in English and Arabic, so respondents answer in the language they are most comfortable with.
Our Fieldwork Services
Face-to-face interviews
Structured or in-depth interviews at homes, workplaces or agreed locations, recorded digitally for accurate data.
Mall, street and store intercepts
Short interviews with shoppers and visitors where permitted, ideal for awareness, usage and product feedback. See new product testing.
Telephone surveys
Computer-assisted telephone interviews for customer satisfaction, B2B and hard-to-reach groups across the UAE.
English and Arabic interviewers
Questionnaires adapted natively by our in-house Arabic copywriters, and interviewers matched to respondents’ language.
QuestionnaireEN & AR
DataDigital
ChecksBack-checks
Quality control
Interviewer briefings, pilot interviews, supervisor checks and back-checks on a sample of interviews, with progress updates during fieldwork.
Interviews with business decision-makers, professionals and industry experts, arranged around their schedules. See B2B marketing.
Analysis and reporting
Clean data files, tables and a clear report with findings and recommendations, managed by your dedicated account manager.
Branding and marketing agency in Dubai
Areesto runs market research fieldwork in the UAE with questionnaire design, bilingual interviewing, quality control and analysis in one team.
Services: face-to-face interviews, intercepts, telephone surveys, B2B interviews
Languages: English and Arabic
Address: No 94-0, Block B, Al Quoz Area 3, Dubai, UAE
Phone: +971 56 910 0890
Who Uses Our Fieldwork
Brands entering the UAE testing demand and perceptions. See UAE market analysis.
FMCG and food brands testing products and packaging.
Retailers and malls measuring shopper satisfaction.
B2B companies interviewing customers and prospects.
Research agencies needing UAE fieldwork partners.
A short pilot with a handful of interviews often reveals confusing questions before the full survey starts, saving time and improving data quality.
Our Fieldwork Process
Free consultation
Objectives, audience, sample and timeline.
Questionnaire
Design in English and Arabic, reviewed with you.
Pilot
Test interviews and final adjustments.
Fieldwork
Interviews with supervision and progress updates.
Quality checks
Back-checks, data cleaning and validation.
Analysis and report
Tables, findings and recommendations.
Fieldwork Deliverables
- Research plan and sample design
- Questionnaire in English and Arabic
- Interviewer briefing
- Pilot interviews
- Fieldwork progress updates
- Quality control and back-checks
- Clean data file
- Data tables
- Findings report
- Presentation of results
Fieldwork: Frequently Asked Questions
When should I use face-to-face interviews?
When you need to show products or concepts, reach people who are hard to survey online, or get richer answers through probing.
Do you conduct interviews in Arabic?
Yes. Questionnaires are adapted into Arabic natively and interviews are conducted in the respondent’s preferred language.
How many interviews do I need?
It depends on your objectives and how precise the results need to be. We recommend a sample size during planning.
Can you interview in malls?
Yes, where the venue grants permission. We arrange access as part of the plan.
How do you ensure quality?
Through interviewer briefings, pilots, supervision, back-checks and data validation.
How is respondent privacy protected?
Respondents take part voluntarily, and personal data is handled in line with UAE data protection law and reported anonymously unless agreed otherwise.
Related searches
Fieldwork is often part of a wider study. See market research, new product testing and all marketing services.
Get Answers Straight From Your Customers
Book a free consultation and tell us who you need to hear from.
Prefer email? office@areesto.com · Call +971 56 910 0890