Meta Ads Management in Dubai for Instagram and Facebook
Instagram and Facebook are where many UAE customers discover brands and decide whether to message them. Areesto plans, builds and manages Meta ad campaigns for UAE businesses: prospecting, retargeting, lead and catalogue campaigns, with English and Arabic creative from our in-house team and tracking that connects ads to WhatsApp chats, enquiries and sales. Campaigns run in ad accounts your business owns.
- Reels & Stories
- Click-to-WhatsApp
- Lead forms
- English & Arabic
One Ad Account, Many Placements
Meta ads can appear across Instagram Feed, Stories and Reels, Facebook, Messenger and the Audience Network. Each placement behaves differently: Reels and Stories reward vertical, sound-on video, while Feed suits product and offer creative. We plan creative for the placements that matter to your audience instead of forcing one ad everywhere.
Feed, Reels and Stories
Reach new audiences with video and image ads made for each format.
WhatsApp and Messenger
Click-to-message ads that start a chat with your team, the way many UAE customers prefer to buy.
One Customer, Many Touchpoints
Few people buy from the first ad they see. A Meta programme works as a sequence: reach new people, re-engage those who watched or visited, then give warm audiences a clear reason to act. Each stage asks a different question, and the creative answers it.
Awareness
Who are you, and why should I care?
Interest
What exactly do you offer?
Proof
Can I trust you?
Comparison
How do you compare with the alternatives?
Offer
Is there a reason to act now?
Action
How do I book, buy or chat?
Example questions a customer has along the way. Your campaigns answer each with the right audience and creative.
Boosting vs Ads Manager
Boosted posts
A quick way to show an existing post to more people, with limited objectives, targeting and tracking.
Structured campaigns
Campaigns built for a clear goal, such as leads, messages or sales, with tested audiences and creative, proper tracking and budget that follows results. This is how we run Meta ads.
An honest note
Meta’s delivery system decides who sees your ads, and results vary with your offer, creative, season and competition. No one can guarantee a cost per lead before testing, and we won’t promise one. What we do is set realistic targets, test properly and report openly on what your budget produced.
Our Meta Ads Service
Account review and tracking
We review your ad account, pixel and Conversions API setup, events, audiences and past results, then fix tracking so Meta can optimise toward real enquiries and sales.
Audience strategy
Broad and interest-based prospecting, lookalikes from your best customers, and retargeting of video viewers, profile engagers and website visitors, structured so budget isn’t spread too thinly.
Creative in English and Arabic
Our in-house Arabic copywriters and designers produce hooks, captions, statics, carousels and short videos for Feed, Stories and Reels, written natively for each audience. See video production.
Lead, message and sales campaigns
Instant forms with qualifying questions, click-to-WhatsApp and Messenger campaigns, and catalogue ads for e-commerce, each matched to how your customers prefer to buy.
Testing and optimisation
Structured tests of creative, offers and audiences, with budget moved to what produces qualified results and fresh creative added before ads wear out.
Reporting
A live dashboard and monthly review with your dedicated account manager: spend, leads, cost per qualified lead, sales and the next tests.
What Strong Meta Campaigns Have in Common
- Pixel and Conversions API tracking real enquiries and sales
- A simple account structure with enough budget per ad set to learn
- Vertical video made for Reels and Stories
- Native English and Arabic versions, not translations
- A clear offer and a fast path to WhatsApp or a form
- Regular creative refreshes and honest reporting
From Free Review to Monthly Optimisation
Free consultation
Goals, offer, audiences and a review of your account.
Plan
Campaign structure, budget, audiences and creative plan.
Build
Tracking, campaigns, forms or WhatsApp flows and creative.
Launch and learn
Close checks through the learning phase, then structured tests.
Optimise and report
Budget shifts, creative refreshes and monthly reviews.
What You Receive
- Meta ad account and tracking review
- Pixel, Conversions API and event setup
- Audience and campaign structure plan
- English and Arabic ad copy and creative
- Lead form, click-to-WhatsApp or catalogue setup
- Ongoing optimisation and creative testing
- Live performance dashboard
- Monthly review with your account manager
Meta Ads: Frequently Asked Questions
Should I advertise on Instagram or Facebook?
Usually both, from one Meta campaign. Meta can deliver ads across Instagram and Facebook placements, and we adjust placements and creative based on where your results come from.
How much should I spend on Meta ads in Dubai?
It depends on your sector, offer and target cost per lead. We suggest a starting budget from your targets, test it and scale what works. Media spend is paid directly to Meta and is separate from our management fee.
Can you guarantee a cost per lead?
No. Results depend on many factors outside anyone’s control. We set realistic targets, test properly and report openly.
Who owns the ad account?
You do. We work inside a Meta ad account owned by your business, so your data, audiences and history stay with you.
Do you create Arabic ads?
Yes. Our in-house Arabic copywriters write Arabic ads natively, and we test them as separate variations from English.
Do you also run TikTok, Snapchat or Google ads?
Yes. We manage Meta, Google, TikTok, Snapchat, LinkedIn and Microsoft ads. See social media advertising and Google Ads management.
Related services
Meta ads work best as part of a wider paid social plan. See social media advertising, performance marketing and all marketing services.
Turn Instagram and Facebook Into a Sales Channel
Book a free consultation. We’ll review your Meta ads and show you what we’d change first.
Prefer email? office@areesto.com · Call +971 56 910 0890