Performance Marketing and PPC in Dubai, Measured in Leads and Sales
Paid media should pay for itself. Areesto plans, builds and manages campaigns on Google, Meta, TikTok, Snapchat and LinkedIn against the numbers that matter: cost per qualified lead, cost per acquisition and return on ad spend (ROAS). Every click is tracked through to the form, call, WhatsApp chat or sale it produced.
- Google Ads
- Meta
- TikTok
- Snapchat
- Click-to-WhatsApp
- Arabic & English
A Fast-Growing, Social-First Ad Market
Digital advertising in the region keeps growing. IAB MENA reports that MENA digital advertising spend reached $8.185 billion in 2025, up 17.8% year on year, with social advertising up 19.3% and social video up 23.6%. More money in the auction means higher competition for the same customers. The advertisers who win are the ones with sharper targeting, better creative and cleaner tracking.
In the UAE that means a few specific things. Campaigns run in English and Arabic. Many leads arrive on WhatsApp rather than through forms. Buying cycles vary widely between a restaurant booking and a property purchase. And seasonal moments such as Ramadan, Eid, the Dubai Shopping Festival and UAE National Day can change costs and behaviour quickly.
Source: IAB MENA, 2025 MENA Digital Adspend.
What We Manage
Seven controls, one flight path. Pick a stage of the funnel to see what we run there.
Search: Google Ads and Microsoft Ads
Search, Performance Max, Demand Gen, YouTube and remarketing campaigns built on keyword research in both languages, tight ad groups, negative keywords and landing pages that match the search.
Social: Meta, TikTok, Snapchat and LinkedIn
Prospecting and retargeting on Instagram and Facebook, short-form video campaigns on TikTok and Snapchat, and account-based targeting on LinkedIn for B2B. We combine platform-native creative with audience testing.
Click-to-WhatsApp and lead forms
For many UAE businesses, the conversation happens on WhatsApp. We build click-to-WhatsApp and instant-form campaigns and connect them to your CRM, so every lead is captured, followed up quickly and attributed to the campaign that produced it.
Creative that performs
Ad copy and visuals in English and Arabic, short-form video and UGC-style assets, tested in structured rounds so you learn which messages and formats work. See social media video production.
Landing pages and conversion rate
Traffic is only half the job. We build or improve landing pages for speed, clarity and trust, and test headlines, offers and forms to raise the share of visitors who enquire.
Tracking and attribution
We set up GA4 and platform conversion tracking, including server-side or API-based events where appropriate, call tracking and offline conversion imports from your CRM. Then the platforms can optimise toward real outcomes, such as qualified leads and sales, not just clicks.
Regulated sectors
Healthcare, real estate, finance and education advertising in the UAE can require approvals or carry content restrictions. We plan for these in timelines and copy, and we follow each ad platform’s policies.
How We Keep Paid Media Honest
We optimise for qualified outcomes.
Platforms will happily find you cheap clicks and cheap form fills. We feed back real results, such as qualified leads, booked appointments and sales from your CRM, so the algorithms learn what a good customer looks like.
Creative is the main lever.
Targeting options across platforms keep narrowing, so the ad itself does more of the work. We plan a steady pipeline of new hooks, formats and offers in both languages, instead of running the same three ads for months.
Budget follows evidence.
Spend moves between campaigns and platforms based on cost per qualified lead or ROAS, not habit. When a channel stops paying back, we say so.
No black boxes.
You see the same numbers we see: spend, leads, cost per lead, sales and the changes we made each week.
Who We Run Performance Marketing For
Restaurants, cafés and hospitality
Bookings, delivery orders and location visits.
Clinics and healthcare providers
Appointment requests within platform and sector rules.
Real estate developers and brokers
Qualified buyer and investor enquiries, often in several languages.
Beauty, fashion and retail
Sales, catalogue ads and seasonal campaigns.
Auto dealers and rental companies
Test drives, bookings and enquiries.
B2B companies
Demo requests and meetings with decision-makers via LinkedIn and search.
Our Process
Audit and goals
We review existing accounts, tracking and results, and agree target cost per lead, CPA or ROAS with your sales numbers in mind.
Plan
Channel mix, budget split, audiences, offers, creative plan and a testing roadmap.
Build
Account structure, campaigns, tracking, landing pages and CRM connection.
Launch and learn
A controlled launch with daily checks in the first weeks, then structured creative and audience tests.
Optimise and scale
Shift budget to winners, cut waste, refresh creative and scale what’s profitable.
Report
A live dashboard plus monthly reviews of spend, leads, sales and next steps.
Performance Marketing Deliverables
- Paid media audit (for existing accounts)
- Channel and budget plan with target KPIs
- Account and campaign build on agreed platforms
- English and Arabic ad copy, plus creative briefs or production
- Landing page recommendations or builds
- Conversion tracking setup (GA4, platform pixels and APIs, call tracking, CRM imports)
- Ongoing optimisation and creative testing
- Live performance dashboard and monthly review
Performance Marketing: Frequently Asked Questions
What is performance marketing?
Performance marketing is paid advertising managed against measurable outcomes, such as leads, sales, cost per acquisition or return on ad spend, rather than just impressions. Budget moves to the campaigns that produce results, and every result is tracked back to its source.
Which ad platforms work best in the UAE?
It depends on your audience and offer. Google Search captures people already looking for your service. Meta, TikTok and Snapchat create demand and retarget visitors. LinkedIn suits B2B decision-makers. Most UAE businesses use a combination, and we recommend the mix after reviewing your goals and data.
How much should I spend on Google Ads or Meta ads in Dubai?
Budgets depend on competition in your sector, your target cost per lead and how many leads your sales team can handle. We model a starting budget from your targets, test it and scale once results are proven. Media spend is paid directly to the platforms and is separate from our management fee.
How quickly do PPC campaigns produce leads?
Search campaigns can produce enquiries within days of launch. Social campaigns usually need a learning period to find the best audiences and creative. Expect the first weeks to focus on testing, with efficiency improving as data builds.
Can you track leads that come through WhatsApp?
Yes. We set up click-to-WhatsApp campaigns and tracking, and connect conversations to your CRM, so WhatsApp leads are attributed to the right campaign.
Do you create the ads in Arabic?
Yes. We write and produce ads in English and Arabic, adapted to each audience, and test them as separate variations.
Who owns the ad accounts?
You do. We work inside ad accounts owned by your business, so your data and history stay with you.
Related services
Want brand and performance in one programme? See performance branding. For organic demand, see SEO services, or browse all marketing services.
Make Every Dirham Accountable
Get a paid media audit and a clear plan for where your budget should go next.
Prefer email? office@areesto.com · Call +971 56 910 0890