Video Production · Dubai & UAE

Video Production in Dubai, From Script to Final Cut

Video is often the fastest way to explain what you do and make people trust you, but only if it has a clear purpose. Areesto plans, scripts, shoots and edits brand, corporate, product and explainer videos, with scripts in English and Arabic, and delivers versions cut for your website, social media and ads.

Brand films
Corporate
Product
Explainers
EN & AR scripts
Cut for every channel

Shot list

Production no. 01

Signature: the pre-production checkpoint

Great Videos Are Decided Before the Camera Rolls

Most problems on a shoot start in planning: an unclear message, a missing approval, a location that isn’t confirmed. We don’t start filming until everything on the checklist is signed off.

Checkpoint

Ready to shoot

One clear objective. What the viewer should think, feel or do after watching.
Approved script and storyboard in English, Arabic or both, written by our in-house team.
Locations confirmed, with any filming permissions the location requires.
People and releases. Presenters, staff or talent booked, with consent to appear on camera.
Music, fonts and footage licensed for the channels where the video will run.
Deliverables listed: lengths, formats and aspect ratios for every channel.

Cleared to shoot

Requirements for filming permissions vary by location and type of shoot; we confirm what applies to each production before the shoot date.

Who we’re filming for

Made for UAE Audiences

The UAE audience is diverse: Emiratis, Arab expats and international residents, often watching on mobile with the sound off. We plan every video around who will watch it and where.

Language

English, Arabic or both, with subtitles so videos work without sound.

Platform

Website, YouTube, Instagram, TikTok, LinkedIn or a screen at an event: each needs a different cut.

Cultural fit

Casting, wardrobe, imagery and messages that respect local customs and values.

The brief

Start With the Video’s Job

Every video has one main job, because it decides the script, length and style.

Job 1

Introduce your brand

Who you are and why you are different

Job 2

Explain a product or service

How it works and why it helps

Job 3

Build trust

Your team, process and real customers

Job 4

Drive leads and sales

Ad versions with a clear call to action

Job 5

Recruit or train

Employer brand and internal videos

Right length, right place

Video Lengths: Longer Isn’t Always Better

One shoot can produce several videos of different lengths. Pick a length to see where it usually works best.

Bumper videos

6–15 seconds

One message, one brand moment. Useful for ads, stories and building recall.

Short videos

15–60 seconds

The workhorse for social and ads: a hook, a clear point and a call to action. See social media video production.

Explainer videos

1–3 minutes

Enough time to explain a product, service or process on your website, landing pages and sales presentations.

Long-form videos

3 minutes and longer

Brand documentaries, interviews, webinars and YouTube content for viewers who want depth.

Lengths are common guidelines, not fixed rules. We recommend lengths for each platform in your brief.

Quality control

Beyond Good-Looking Footage

Beautiful footage isn’t enough. Every cut is checked against the same scorecard before delivery.

Check 1

The hook

first seconds count

Does the opening give viewers a reason to keep watching?

Check 2

The message

one clear takeaway

Can someone explain what the video said after one viewing?

Check 3

Sound-off ready

subtitles and text

Does it still work on mute, in English and Arabic?

Brand fit

Colours, fonts, logo use, music and tone checked against your brand guidelines, so every video looks and sounds like you.

Rights check

Music, footage, fonts and appearances confirmed as licensed or consented for the channels and period you need.

What we make

Video Types We Produce

Type 01

Brand and corporate films

Your story, values and team, for your website, presentations and events.

Type 02

Product and service videos

Clear demonstrations of what you sell and why it matters.

Type 03

Explainer and animated videos

Motion graphics that make complex services easy to understand.

Type 04

Testimonial and case study videos

Real customers sharing their experience, with their consent.

Type 05

Event and ad videos

Event coverage, recaps and ad versions for YouTube and social campaigns.

Agreed before the shoot

No Surprises After Filming

Point 1

Clear deliverables

Number of videos, lengths, formats, languages and subtitles agreed upfront.

Point 2

Revision rounds

How many rounds of edits are included, and at which stages you approve.

Point 3

Usage and licensing

Where and for how long the music, footage and talent can be used.

Point 4

Files you receive

Final files for each channel, plus agreed raw footage or project files.

The production path

Our Video Production Process

Seven scenes from brief to results, coordinated by your dedicated account manager.

Scene 1

Free consultation

Goal, audience, channels, budget and timeline.

Scene 2

Concept and script

Ideas, script in English and/or Arabic, and storyboard for approval.

Scene 3

Pre-production

Locations, people, schedule, equipment and permissions.

Scene 4

Shoot

Filming on location or in studio, with your team kept informed.

Scene 5

Edit and review

Editing, motion graphics, music, colour and subtitles, with agreed revision rounds.

Scene 6

Deliver and adapt

Final versions cut for each platform and aspect ratio.

Scene 7

Promote and measure

Optional promotion through ads, with views, watch time and results reported.

Wrap sheet

That’s a wrap

Video Production Deliverables

Cue cards

Related services

Video works best with a plan to get it seen. See YouTube ads, social media marketing and all marketing services.

Lights, camera, your brand

Make a Video With a Clear Purpose

Book a free consultation. Tell us your goal and we’ll suggest the right video and plan.

Prefer email? office@areesto.com · Call +971 56 910 0890