Copywriting Services in Dubai, Written Natively in Arabic and English
Words decide whether people read on, click or call. Areesto’s in-house copywriters write in Arabic and English for websites, ads, social media, email and brand campaigns. Our Arabic copywriters write Arabic from the first draft, not as a translation, so your brand sounds natural to every audience in the UAE.
- In-house Arabic copywriters
- Website copy
- Ad copy
- Social & email
- Brand voice
Why Copy in the UAE Needs Two Native Voices
UAE audiences read in Arabic, English or both, and they notice instantly when copy has been machine-translated or written for another market. The same message often needs different words, examples and tone in each language.
That is why we keep Arabic copywriters in-house. They work alongside our strategists and designers from the brief, so Arabic copy is part of the idea, not an afterthought.
What We Write
Four types of copy, laid over each other like the sheets of a blueprint. Use one, or combine them across your brand.
Brand Voice and Messaging
How your brand sounds, in both languages.
We define your tone of voice, key messages, taglines and the words you do and don’t use, in English and Arabic. A short voice guide keeps every writer, agency and team member consistent.
For brands that need deeper work on positioning, see brand strategy.
Ad and Campaign Copy
Short words with a big job.
Headlines, hooks, primary text and scripts for Meta, Google, TikTok, Snapchat, LinkedIn and YouTube ads, plus outdoor and print. We write several variations so campaigns can test what works, with Arabic versions written natively.
Three tests every line passes
Clear
The reader understands it in one read.
Native
It sounds written for this reader, in this language.
Useful
It gives a reason to act, and says how.
Every piece is reviewed against your brief and voice guide before you see it, and we revise based on your feedback until it is right.
Website and SEO Copy
Pages that rank and convert.
Home, service, landing and About pages written to explain clearly, answer objections and lead to an enquiry, with keyword research in both languages so pages can be found. See SEO services and website design.
Social, Email and Content
Everyday words that keep people engaged.
Captions, Reels scripts, newsletters, email flows, articles and guides, written to your voice in English and Arabic. See content marketing and email marketing.
Our Copywriting Process
Seven steps from brief to approved copy.
Free consultation
Your goals, audiences, languages and what you need written.
Brief
Audience, message, tone, keywords, length and deadline agreed in writing.
Research
Your brand, competitors and how customers talk about the topic.
Write
English and Arabic drafts written natively by our in-house team.
Edit
Internal review for clarity, accuracy and voice.
Your feedback
Revisions until it is right, coordinated by your dedicated account manager.
Deliver
Final copy ready to publish, with notes for designers and developers.
What You Receive
- Tone of voice guide (EN/AR)
- Key messages and taglines
- Website and landing page copy
- Ad copy variations for testing
- Video and Reels scripts
- Social captions and content calendars
- Email and newsletter copy
- Articles and guides
- Brochures, print and outdoor copy
- Revisions until approval
Copywriting: Frequently Asked Questions
Do you have Arabic copywriters in-house?
Yes. Our Arabic copywriters are part of our in-house team and write Arabic natively, working with our strategists and designers from the brief.
Is copywriting the same as translation?
No. Translation converts existing text. Copywriting creates text for a goal and audience. For adapting existing material, see Arabic localization.
Can you write SEO copy?
Yes. We research keywords in English and Arabic and write pages that read naturally while covering what people search for.
How many revisions are included?
We revise until the copy matches the agreed brief. The scope is set in your proposal.
Can you match our existing brand voice?
Yes. We study your current materials and guidelines, or create a voice guide if you don’t have one.
Do you write for regulated sectors?
Yes. For healthcare, real estate, finance and education we plan copy around the relevant advertising rules and approvals.
Related services
Great copy works best inside a clear plan. See content marketing, Arabic localization and all marketing services.
Say It Right, in Both Languages
Book a free consultation and tell us what you need written.
Prefer email? office@areesto.com · Call +971 56 910 0890